Campaign 2020, C2020, is the global campaign to take us to Sustainable Earth by 2020, with a sophisticated business infrastructure capable of inspiring and empowering many to practical solutions.
The next 10 years are decisive for the well-being of generations to come.
Governments, businesses, communities, think tanks and NGOs have declared goals centered on climate, water, poverty, and other areas critical to sustainability. We have all kinds of tools and solutions, and more on the way every day.
Clearly, we’re waking up, getting inspired.
We’re starting to take action via a rapidly expanding market of people, businesses, organizations, philanthropists, and governmental programs.
What is strategically linking and driving this fragmented network of change agents to connect with one another? The goals, although worthy and fundamental, remain an abstraction to the many. There is a need to harness this growing momentum to ensure it adds up, in time, to achieve the endgame: a robust and successful passage to social and environmental sustainability.
C2020 fills this niche.
Imagine if Martin Luther King had been able to employ a comprehensive strategy that leveraged top Madison Avenue, Silicon Valley, Philanthropy and Wall Street capabilities to achieve 100% adoption of civil rights. With C2020, that’s what’s possible today…for our generation’s mission.
With 2020 as the portal, we can achieve the tipping point to sustainability. In 2020, the 50th anniversary of Earth Day, we can celebrate being solidly, measurably on course for a healthy, peaceful, prosperous planet for all our children, for generations to come.
The 2020 Fund, incubator of the C2020 strategy, has conducted thoughtful research and development involving leading foundations and organizations.
Now, we are assembling the requisite mission leaders, strategic business partners, and philanthropists to build and launch C2020 in 2011.
