Campaign 2020 (C2020) is a global campaign and strategic enterprise focused on making a successful transition to Sustainable Earth by the requisite timeframe — the year 2020. The balance of deep inspiration, collaboration, and sophisticated pragmatism is what distinguishes C2020 at this pivotal evolutionary moment for Humanity and Earth.
As President John F Kennedy did with his declaration to reach the moon within a decade, C2020 evokes a dedicated shared purpose and facilitates an empowering strategic infrastructure to create the conditions for unimaginable progress — a quantum leap — towards Sustainable Earth at this critical time. What we accomplish together in the next 10 years will have a defining impact on the entire community of life on Earth — for the next several generations and into the deep future. C2020 harnesses the sophisticated capabilities we have today and shapes them into a cohesive enterprise designed to ensure a successful mission.
With its founding partners, C2020 develops and delivers a high functioning enterprise that:
- Sounds the clarion call to co-create the world we want;
- Leverages the best of marketing, metrics, technology, media, management and other business services;
- Connects, supports, enables and fuels a diverse and expanding network of people and organizations to succeed in today’s unprecedented collective mission.
The C2020 design follows stakeholder consultation and engagement conducted by the 2020 Fund through a series of action-learning projects. Their insights inform the C2020 Enterprise Infrastructure:
- Mission Marketing Platform
- Measurement & Tracking Platform
- Integrated Strategic Business Capabilities
- Web-based Enterprise Services Technology Platform
- Empowering leadership structure, guiding principles and deliverables
Tools such as marketing and other strategic capabilities have the capacity to reach and inspire individuals, organizations and businesses; an effective enterprise approach keeps them motivated and focused on the goals.
C2020 provides a strategic enterprise approach to building and maintaining a sense of purpose and urgency around creating a Sustainable Earth by 2020. C2020 stands firmly for the world we want, even in the face of well-funded efforts that can derail progress toward sustainability solutions.
The 2020 Fund, the incubator and organizing engine for C2020, assembles and coordinates the strategic capabilities of partners, investors, sponsors and recognized leaders in order to build and launch C2020 (2010-2011). Throughout the campaign, the 2020 Fund will continue to optimize resource development and distribution to fuel growth and harness productivity for this urgent and transformative mission.
